At The Lab, we believe in collaboration, our goal is to publish meaningful articles, guides, and resources that will make an impact on our readers – we try to arm our audience with ideas that help them become smarter, more creative, and more courageous in their work.
To do that, we your help! We enlist experts and leaders in the field to share their expertise, collaborating to express their thoughts in the most influential way possible.
Written by professionals for professionals. You’ll be sharing expertise with leaders across collegiate athletics, professionals sports and sports business along with emerging sports professionals and current athletes. Our audience ranges from the NFL to sports tech entrepreneurs to Division 1 student-athletes.
Posts will be shared on our social media channels, and select articles may be used in email marketing campaigns.
Aim for a length of 500 - 750 words. We want our readers to get right to the point and come back for more. Some topics may call for longer articles or dividing the article into parts (we’ll work with you on this).
Our Editorial Team reserves the right to edit your article, including grammar, spelling, and formatting.
Writing Your Article
Before you begin writing, please review the style and formatting guidelines.
Keep your paragraphs short and break the article into easily-digestible sections (use subheadings to stay organized).
Include “extras” when applicable. If you are able to provide additional learning tools such as audio files, YouTube links,or images/charts to enhance the post, we encourage you to do so. If you have ideas for additional media, but aren’t sure how to execute them, please let us know so we can work with you!
Published posts will appear on the #TheLab blog section. We promote all articles on our social media accounts, and our top articles are also featured in email campaigns and additional promotions.
When we’ve published your article, we’ll give you the link for where to find it and share!
Specific questions? Want to talk further?
Feel free to contact Jarrod Barnes at Jarrod.Barnes@thelabcommunity.com